In our increasingly digital world, having a great product is no longer enough to drive sales. You have to ensure that the right people know your brand and understand why it is better than your competitors. …

We can all agree that Daily Active Users is a “hot” metric, especially for apps and SaaS companies. Executives, investors, and analysts love to keep a close eye on DAU because it shows the growth potential and indicates stickiness of your product or service. A fast-growing number of DAUs is…

Does generating traffic and leads leave you puzzled or stuck, feeling as if you’re staring into darkness as to where to start, what’s working, and how to improve? There’s something you should know: you’re not alone. In a recent TMMData Survey, nearly 40% of data professionals reported that they spend…

You’ve probably been there: alarmed by a high bounce rate, you started ripping through your website to find what could be repelling visitors. But while this metric seems to convey a simple message, understanding its true implications requires a deeper look. Not everyone who bounces is a disappointed visitor. …

When it comes to market intelligence, an eCommerce website’s conversion rate is considered one of the most coveted, and closely guarded, secrets out there. …

The SEO industry requires a constant need for adjustments and quick reactions based on current events and Google algorithm updates. When these events happen, it is crucial to adjust your search strategy in order to uncover the impact of the update(s) on specific industries or websites. COVID-19 and subsequent shifts…

Every marketer wants to drive traffic and generate leads. Unsurprisingly, marketers that create thorough media plans are the most effective at accomplishing this goal. …

Netflix, the pioneer of the streaming video space, has had one of its most interesting quarters yet. While the Coronavirus placed millions of people at home, providing increased opportunities for growth, the streaming space has also become far more populated, as new competition shuffled the cards in select countries, with…

Tl;dr: Digital customer care software (e.g. Chatbots) has rapidly increased as companies struggle to deal with higher customer queries and a more restricted workforce as a result of COVID-19. Digitally enabled customer care As COVID-19 impacts lifestyles and work across the world, many businesses are finding themselves in an unprecedented situation. Never has there…